67 Meme (6 7)
67 is a nonsense catchphrase from the 2024 Skrilla song Doot Doot (6 7), shouted with a palms-up hand wobble. It has no fixed meaning: Dictionary.com, which named it 2025 Word of the Year, calls it meaningless, ubiquitous and nonsensical.
Where 67 came from
The phrase comes from Doot Doot (6 7), a drill track by Philadelphia rapper Skrilla, produced by 1Ellis. Skrilla let a snippet loose in December 2024 to gauge the reaction, and Priority Records released the song properly on February 7, 2025. The numbers sit in the hook, chanted over the beat drop; the line reported by Rolling Stone runs 6-7, I just bipped right on the highway. Commercially the record stayed modest, peaking at No. 10 on Billboard’s Bubbling Under Hot 100 and No. 45 on Hot R&B/Hip-Hop Songs; the catchphrase vastly outgrew it.
Basketball did the spreading. Some weeks after the December snippet, a clip of high school player Taylen “TK” Kinney went viral: asked to rate a Starbucks drink, he answered “six, seven” with both palms up, wobbling them like a set of scales. He ended up nicknamed Mr. 6-7 and later put his name on a canned water brand. In parallel, editors laid the Skrilla audio over highlight reels of NBA guard LaMelo Ball, who is listed at 6 ft 7 in. The digits and the height matched, so the joke needed no caption.
The moment most people actually picture is younger than either. On March 31, 2025, YouTuber Cam Wilder posted an AAU basketball video in which a kid yells “six seven” directly into the camera while doing the gesture. He became known simply as the 67 Kid. He was a child when the clip was filmed, so this site does not name him. By August 2025 his face had been through the full internet processing cycle, including analog-horror edits circulated under the joke label SCP-067.
From summer 2025 the phrase left basketball entirely. Dictionary.com reported that searches for 67 rose more than sixfold between June and October 2025, and on October 28, 2025 it named 67 its Word of the Year, describing the term as meaningless, ubiquitous, and nonsensical, and noting that a perfectly timed 67 mainly signals membership of an in-group.
What 67 actually means
Nothing stable, and that is the honest answer rather than a dodge. 67 is a phrase built to be recognised rather than understood. Skrilla has said flatly: “I never put an actual meaning on it and I still would not want to.” In a separate Genius interview he offered a looser gloss, describing the numbers as representing whatever comes up in his head. The two statements are usually printed side by side without anyone reconciling them, and neither amounts to a definition.
The nearest thing to a semantic reading is the one Dictionary.com records: a verbal shrug meaning so-so, or maybe this, maybe that, delivered with both palms up and moving alternately. Everything else below is folk etymology attached after the fact.
| Reading | Literal claim | What it actually does when someone says it |
|---|---|---|
| The Skrilla hook | Two numbers chanted over a beat drop in Doot Doot (6 7) | Works as an audio cue. It is the verified origin and the one least likely to be on the speaker’s mind. |
| LaMelo Ball’s height | Six feet, seven inches | A height joke that expands to any tall person, then to anything tall at all. |
| So-so, or maybe this maybe that | A shrug, paired with the palms-up wobble | The closest thing to a real definition, recorded by Dictionary.com. Used to dodge a question rather than answer it. |
| 67th Street, Philadelphia or Chicago | A place in the rapper’s orbit | Circulates as an origin theory. Effectively never intended by anyone saying it in 2025 or 2026. |
| Police code 10-67 | A radio code used to report a death | A speculative reading floated by linguist Taylor Jones because it fits the song’s violent imagery. Unconfirmed, and absent from how children use it. |
| Any live sighting of the digits | The number 67, literally | Treated as a trigger. A 67 percent test score, page 67, order number 67: the punchline is the eruption, not the number. |
How people actually use it
As a trigger response. The dominant use is reactive: someone says, writes or displays the digits, and the room answers. This is why the meme collided with the physical world faster than most internet jokes. Teachers reading page numbers, coaches calling scores and staff calling order numbers all produce the cue by accident.
As a gesture with no words at all. The palms-up wobble carries the joke silently, which is what made it usable in classrooms where saying it was banned. In November 2025, British Prime Minister Keir Starmer performed the gesture with schoolchildren during a school visit after a pupil pointed out they were on pages 6 and 7, then apologised to the headteacher because that school had banned it.
As an in-group test aimed at adults. Part of the appeal is that explaining it is impossible, so any adult attempting to explain it loses. Shaquille O’Neal used it while openly admitting he did not know what it meant. Congressman Blake Moore worked it into remarks while presiding over the House on November 18, 2025. In December 2025, Vice President JD Vance joked about a First Amendment exception for the phrase after his five-year-old shouted it during a church service.
Brands and platforms then piled on, mostly by pricing things at 67. South Park built its season 28 premiere on October 15, 2025 around children being brainwashed by the meme. Clash Royale shipped a 6-7 emote on October 27, 2025 and Overwatch 2 announced one on November 5, 2025. Pizza Hut sold wings at 67 cents on November 6 and 7. In December 2025, Google added an Easter egg that shakes the results page when you search 67, 6-7 or six seven.
The clearest sign of saturation came from In-N-Out. Reporting on December 10, 2025 found that the chain had stopped issuing guest receipt number 67, jumping from 66 to 68, because teenagers were loitering in restaurants waiting for staff to call it so they could erupt. Employees said the number had already been out of rotation for about a month.
If you are making one rather than reading about one, two formats still carry: the number-reveal screenshot, where a test score, receipt, page number or timestamp lands on 67 and the caption goes underneath, and the reaction-face template with the palms-up gesture doing the work.
Is 67 offensive?
No. 67 is not profanity and it is not a slur, and the school bans reported through late 2025 were about disruption rather than content: pupils were shouting it over lessons. Two things still cause confusion. First, the police-code theory tying 6-7 to a radio code for a death is speculation from a linguist, not an established meaning, and no child using the phrase is invoking it. Second, the source record is a drill track with explicit and violent lyrics, so a parent who hears the catchphrase and then plays the song will find something quite different from the playground version. The phrase itself is clean, and part of its spread came from working as a harmless substitute for the number people were previously shouting.
What we do not know
- What Skrilla meant. He has declined to assign a meaning and has also given a vague gloss about the numbers reflecting his thoughts. Both quotes are real; they do not resolve each other.
- The exact date of the Taylen Kinney Starbucks clip. Wikipedia places it some weeks after the December 2024 snippet and identifies him with Overtime Elite; Rolling Stone dates it to December 2024 and attaches him to Rod Wave Elite. Both accounts appear in reputable outlets and we could not settle which team the clip belongs to.
- Whether the LaMelo Ball edits came before or after Kinney. Sources place both in the same window without ordering them. Notably, the Forbes explainer from September 29, 2025 does not mention Ball at all, while later coverage treats him as central.
- The 67th Street theories. Philadelphia and Chicago are both asserted online. Neither is confirmed by Skrilla.
- Merriam-Webster’s exact wording. Secondary sources quote a definition along the lines of a nonsensical expression connected to a song and a basketball player, but we could not load the dictionary page itself to verify it.
- Whether it lasts. Interest peaked in late 2025. By March 2026 using it drew mocking replies about being stuck in 2025, though it kept resurfacing: Pope Leo XIV was filmed doing the gesture with young pilgrims in May 2026, and social accounts marked June 6 and 7, 2026 as a 6-7 weekend. A meme this content-free can decay quickly, and this section will need updating.
Frequently asked questions
What does 6 7 mean?
It has no fixed meaning. The closest common reading, recorded by Dictionary.com, is so-so or maybe this, maybe that, usually delivered with both palms facing up and moving alternately. Most of the time it is used as a sound rather than as a word.
Where did the 6 7 meme come from?
From the drill song Doot Doot (6 7) by Philadelphia rapper Skrilla, snippeted in December 2024 and released as a single on February 7, 2025. TikTok lifted the chanted numbers out of the hook and attached them to basketball clips.
Who is the 6 7 kid?
the 67 Kid, a young basketball player who yelled six seven into the camera in an AAU video posted by YouTuber Cam Wilder on March 31, 2025. That clip became the visual shorthand for the whole meme.
Is 6 7 about LaMelo Ball?
Not originally, but he is a large part of why it stuck. Ball is listed at 6 feet 7 inches, so editors set the Skrilla audio over his highlights and the numbers doubled as a height joke. The song came first.
Is 6 7 a bad word?
No. It is not profanity and it is not a slur. Some schools banned it in 2025 because pupils were shouting it over lessons, which is a discipline problem rather than a language one. The source song is explicit, but the catchphrase itself is not.
Why do kids shout 6 7 at random numbers?
Because the interruption is the joke. Any appearance of the digits works as a trigger: a score of 67 percent, page 67, a bus route, an order number. Saying it on cue signals that you recognise the reference.
Why did In-N-Out stop using order number 67?
Reporting on December 10, 2025 said the chain had skipped 67 in its guest receipt numbering because teenagers were waiting in restaurants to erupt when staff called it. Employees said the system now jumps from 66 to 68.
Is the 6 7 meme over?
It peaked in late 2025 and has faded since. By March 2026 saying it earned mocking replies about being stuck in 2025, although brands and public figures kept reaching for it well into 2026.
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